Nieves Álvarez opens La Fenestra’s firs pop up showroom in Marbella

Nieves Álvarez opens La Fenestra’s firs pop up showroom in Marbella
Spectacular with a 60’ geometric printed dress from Parden´s for lafenestra.com
Yesterday took place in Marbella the firs opening party of La Fenestra, a new online platform for women fashion shopping which includes national and international emerging designers collections. Also, La Fenestra offers to its clients the opportunity of interacting outside the digital environment, in the pop up showrooms that will travel around different cities. In those showrooms the customers will be able to touch and try the products, have meetings with the designers, attend to masterclasses about styling and more activities. Their ambassador, the top model Nieves Álvarez, travelled to la Costa del Sol to mark the beginning of the e-commerce and to open La Fenestra´s first showroom, that will be open until 27th of August in the Gran Meliá Don Pepe Hotel (Marbella), the same place as the opening party.

Nieves showed up dazzling wearing a 60’ inspired dress from the Italian designer Parden´s (it will be available at www.lafenestra.com), Aquazzura´s sandals and Bulgari bag and jewellery. The top confessed that she feels very proud of the fact that Inés Larrea, the 27 years old founder and CEO of La Fenestra, saw in her the characteristics of her company. La Fenestra woman means being “stylish, confident, independent and with a strong personality that will lead her to look for quality and unique garments to feel comfortable in”.
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Nieves Álvarez defended Spanish fashion (Juan Carlos Pajares, Juan Vidal and María Clé are some of the national creators’ that collaborate with La Fenestra), “there are so many international designers that come to our country l ooking for our raw materials and our creators magical hands. It is not just what you can see, there is a huge manufacture work behind, a handmade part in each garment. Online platforms like www.lafenestra.com make so much for fashion and for the industry, that provides employment opportunities”, concluded the top.

On the other hand, Inés Larrea expressed her satisfaction about “providing to the public special garments, different to the typical things that we can find in every store around the world, that because of globalization tend to uniformity and not to offer alternatives for the ones who are looking for something different”. Also, she confessed that with La Fenestra she pretends to satisfy the needs of those women and also “give visibility to young designers that have great materials, patterns and ideas, and that without falling into extravagances, they have a unique touch”.
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Another familiar faces supported La Fenestra with their appearance: the princess Beatriz de Orleans, the aristocrat Isabel the Borbón or Blanca Ares, ex basketball player and wife of the national team trainer, Sergio Scariolo.
More than a hundred people of the Marbella´s jet set went to the event, where also La Fenestra presented the e-commerce section “Nieves Ávarez´s favorites”, where the top model has selected her 16 favorite garments, within which we find the dress that she was wearing yesterday. To make her choice, she has taken into account that “the garments must be easy to wear, to combine and use in so many season”

La Fenestra opens a new window of fresh air in the retail, based on multiple channels that combines the best of the online world with the most valuable thing of the physical presence. A groundbreaking experience of shopping, with pop up showrooms designed as exhibition places for shopping. Places to live adventures, to enjoy a different way to go shopping and a way to be unique. Yours, the one of Nieves Álvarez, the one of La Fenestra.

MN Comunicación organised the entire event as well as inviting the guests and taking charge of the communication.