SOUL by BREATHE™️ celebrates its first anniversary in the epicentre of sport and healthy gastronomy in Marbella

• Located in the prestigious NAC complex, awarded as the “Best Paddle Club in the World”, SOUL by BREATHE™️ has established itself as a luxury meeting point, integrating gastronomy, sport and well-being in an exclusive space.
• In just one year, the establishment has expanded its staff from 30 to 50 employees, contributing to the growth of the group, which already has 200 employees and has recorded its best year of turnover in 2024, with a very considerable increase compared to the previous year.
• The restaurant has established itself as the perfect space for private dinners and events, with a menu that now includes grilled meats, vegetables and sushi.

Marbella, September 14, 2024 – SOUL by BREATHE™️ restaurant, the fourth concept of the BREATHE™️ group, celebrated its first anniversary with a spectacular party that brought together more than 300 people. Located in the NAC – Nueva Alcántara Club Sports & Social sports complex, SOUL by BREATHE™️ has consolidated its position as a privileged meeting point for Marbella society, integrating healthy gastronomy, sport and well-being in a unique and sophisticated space. The NAC complex, recently awarded the “Best Padel Club in the World” at the PadelSpain World Padel Awards, has found in SOUL by BREATHE™️ a key piece in its success. The restaurant, with its innovative gastronomic offer and event space, has contributed to obtaining the prestigious award.

SOUL by BREATHE™️’s first anniversary celebration brought together BREATHE™️ co-founder and ambassador Aguilene Benicio, NAC resort co-owner Peter Karyd, I/O’s global head of concept Nomie Gabevik, club members, members of The I/O gym and friends of the group for an evening that included music and Capoeira performances, live DJs and a tasting of the new menu items. “We are proud to be part of this project. SOUL has brought an exclusive atmosphere and a healthy offer that completes the leisure and sports experience for our clients”, highlights Benicio.

This anniversary marks an important milestone in the growth of BREATHE™️, which has continued to expand since its creation. The establishment’s workforce, which started a year ago with 30 employees, has experienced a significant expansion thanks to the success achieved, creating a total of 50 new jobs and reaching a total of 200 employees throughout the group. This 25% increase in just one year reflects the success of the group, which in 2024 has recorded its best turnover since its foundation. BREATHE™️ has maintained constant growth, standing out this year with a significant increase compared to the previous year.  “We have managed to create a great family with our employees and customers. It is a source of pride to see how we contribute to the local economy, generating employment and supporting the families who are part of this project,” says Benicio.

BREATHE™️ continues to lead the gastronomic sector in Marbella, standing out not only for its business success, but also for its firm commitment to sustainability. One of its most emblematic initiatives is reforestation through Breathe Gift Trees, in collaboration with the global program Sustainably Run, with which it has contributed to the planting of more than 75,000 trees in Tanzania, thus consolidating its focus on environmental responsibility.

Among the major restaurant groups in the area, BREATHE™️ has set itself apart thanks to its philosophy based on healthy food and its deep respect for the environment. This approach is aligned with the growing global trend towards wellness and fitness, sectors that have experienced remarkable growth in recent years. According to data from the Global Wellness Institute, the global wellness economy reached $5.6 trillion in 2022. This trend is expected to continue, projecting an average annual growth of 8.6%, with the sector expected to reach $8.5 trillion in 2027.

In addition, the fitness and healthy eating market has gained more and more followers, with studies from the Nielsen Global Health and Wellness Survey indicating that more than 70% of consumers worldwide are adopting healthier and more environmentally responsible lifestyles.

This booming niche is reflected in the growing demand for gastronomic experiences that combine health, sustainability and well-being, key factors in the BREATHE™️ proposal. The group has been able to strategically position itself in this market, attracting a clientele that seeks nutritious and balanced options, both in its products and in its business philosophy.

 Gastronomy and nightlife: A proposition of excellence

Since its opening in the summer of 2023, SOUL by BREATHE™️ has offered uninterrupted cuisine from 8:30 a.m. to 11:30 p.m., becoming a preferred place for both those looking for healthy options after a day of sports and for those who want to enjoy an evening in Marbella. Recently, the restaurant has expanded its menu, incorporating a grill of meats and vegetables and a new sushi section, which has strengthened its dinner proposal. “Our goal is to offer a space where our customers can relax, enjoy a good meal and feel part of a healthy and conscious community,” explains Benicio.

 A meeting space for exclusive events

SOUL by BREATHE™️ is not only a benchmark restaurant, but has also positioned itself as a perfect place for social and corporate events. Its design, the work of Archidom Studio, provides a modern and relaxing environment, ideal for private meetings or special celebrations. “From anniversary dinners to corporate events, SOUL has become a point of reference for those looking for an exclusive space,” says Benicio.

SOUL by BREATHE™️ continues to establish itself as a benchmark in Marbella’s gastronomy and nightlife, reaffirming its commitment to quality, well-being and sustainability.

 About Breathe Group

Breathe Group was founded in 2018 with the opening of the building that houses the three main restaurants: Breathe, as the main restaurant, AIR, a sky bar with an alternative proposal and views of Puerto Banús and Ground, a cafeteria with organic products.

With an incredible investment in landscaping and organisation of outdoor and indoor spaces around vegetation, since its opening the group has been a pioneer in terms of sustainability, currently representing a benchmark model not only locally but nationally.

In 2022, on the occasion of its fourth anniversary and emphasizing its more sustainable side, the group launched the reforestation initiative, within the collaboration with the global program Sustainably Run and through the Breathe Gift Trees web platform.

In the summer of 2023, the group is expanding with the opening of Soul by Breathe, its fourth establishment located within the facilities of the NAC paddle club in Nueva Alcántara, which continues with the same philosophy of Kilometer respect for the environment that characterizes the group.

Our agency MN COMUNICACIÓN has been responsable of the press call and communication of the event